nIn 2002, possessed $580.5 billion in buying power
nFastest growing purchasing power for any group
n29% increase in population projected from 2002-2007 (vs. 6% growth in total population)
n20% of all current births in the US are Latinos
nYoung population: 36% of all Latinos are under age
18
nLargest Consumer Remittance Segment